I have been creating and selling my art for many years. My favorite art sales are to those who buy my work because they connect to it.
What should you look for when you are looking to buy original art?
Might seem like a dumb question right? Like the answer is obvious…… The truth is you would be surprised at how many people look to buy original art based on what will match their couch… I have been creating and selling my work for many years and dealt with a wide variety of clients I can say there is a better approach. I know, as an art maker and an art collector that if the buyer does not have an emotional response to the work, a real connection to the art they will not be happy with the painting long term. Also, as a designer I completely understand that people want to buy what will look good in the room they are looking to buy art for. When someone is out looking for a painting with a paint swatch or a pillow in hand though, they tend to nit-pick every shade in the painting as if every color has to be exactly the same as their pillows rather than actually looking at the painting itself. I want people to learn how to marry the need for the right color with the gotta have it feeling… be brave, look online, in galleries and at local artists…art shows etc. It may take time to find the right fit, but you won’t regret it!
So you like it. But is it love?
So, you like it because it matches your couch, but is it love? Love and art together mean you will be happy with it for a very long time. Just liking it means you may get tired of looking at it. Remember the art you buy is going in your home, you will see it daily. It’s a long term relationship… I have both made and lost sales by asking my clients to look for art to buy with this in mind. It is very important to have a happy customer. As much as I, like every other artist, want to make sales it matters to me that the customer loves what they take home with them, even if I’m not the one making that sale. So, with that in mind…. It is OK to have a blank wall for a time, you will be thankful for taking that time to find the right fit.
I tell my customers that if they buy what they love then it will go in the room they are filling because generally people have a style and color palette they are drawn to. As a designer and artist the colors do not have to blend exactly with the pillows…. matching does not always mean EXACT…. buy it for love not identical color match and I promise you will be happier in the end!
Where do I start?
Try looking locally, you may have an artist in your area who creates work you will fall in love with. If you don’t find what you are looking for look in galleries close to you. (Or not so close, take a day trip or find galleries while on vacation). The art from a studio should cost the same as galleries. Galleries do not like artists to mark their art down when selling outside the gallery. They will likely discontinue representing the artist if they find an artist discounts the work when they make sales on their own, so don’t be afraid to go into a gallery. Many artists know this and understand that marking work down is shooting themselves in the foot…. they don’t want to lose their representation……so go into those galleries!!! Sometimes you can even negotiate the price a little when buying from a gallery… not always, but it’s not unheard of. Look online as well. You may find a great piece of art outside your own area this way. The only downside is you have to assume that the quality of the art will be good… you may ask for snapshots of side, back or cropped photos that will show everything. As an artist I would be glad to email snapshots to a customer interested in one of my paintings. The quality should be good, usually will be able to spot if it is not, but there is always an exception- if you are spending the money to buy original art online it is worth it to ask questions and get extra photos to ensure you are getting a good product….
Look locally, look online and find the art that sings to you, the art you fall in love with.
Please feel free to leave comments. Who is your favorite artist? Leave us a name and website. We are always interested to see new and beautiful works of art!